I feel like it opens up a lot more of a genuine connection that way and being able to raise money through.” I feel like creators and influencers and people who do this kind of work have a great connection with their audience and I feel like they're able to kind of talk to them more honestly, and really care about the stuff that they're into. “Even when raising money for great causes, it's kind of hard to connect with the audience. “We've seen stuff like telethons before but there's always kind of that corporate feeling to it,” says McLoughlin. It’s an obvious evolution of the traditional telethon formula, but updated for a modern audience that is already showing massive results. This year’s Thankmas event was a single day, 10 hour, live stream that featured appearances from other massive gaming influencers and even Jack Black. This year Thankmas raised money for World Central Kitchen Credit: Thankmas / Jacksepticeye And it's just great to be able to take your audience and not just make it all about yourself all the time.” “I thought it would be a lot harder to do, it'd be a lot scarier to do but it was actually surprisingly easy. “I've always seen other people do them before, that inspired me to kind of take up that mantle as well and try and give back with the sort of responsibility and the audience that we have,” says McLoughlin. In 2018 he started the Thankmas fundraising event, which this year raised over $10 million for World Central Kitchen. It was events like this and countless others that inspired YouTube star Seán “Jacksepticeye” McLoughlin to start raising money for charities along with his audience of almost 29 million YouTube subscribers. “ means that we can grow the event and the impact that the games industry, The Yogscast and gamers can have, as we get more and more streamers and their communities to take part and help raise money." “The decision to make Jingle Jam its own charity is really exciting,” says Brindley.
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